Success Stories
Helping you win more work
Client
Key Results:
50% more leads in a single month
No. of new clients increased by 30%
Secured page 1 Google rankings
Broadened reach of brand and outmanoeuvred older companies in the industry
TalentYard
I’ve worked with Marion for several years to grow her business from a small start-up to a team of three people. Her team is lean, agile and determined to meet growth goals for the company.
Marion started with minimal enquiries and limited methods to reach her target market as a boutique professional service. That’s where she sought help, and I stepped in.
Requirement
Marion was looking to grow her business quickly and elevate her company profile but didn’t want to cold call potential clients. Instead, she engaged a high-quality marketing service to win new work. Me!
Remaining within budget was vital and quick results were needed to justify the recent investment in marketing.
Solution
We immediately implemented SEO best practice to the website and optimised the user journey. Alongside this, we started an Adwords campaign to drive traffic to the website and generate new leads. I provided content advice and direction for ongoing social media and web content, helped launch a new service line and add new site pages.
With a holistic marketing approach, I could weave the business’s separate functions into a coherent and fluid journey for leads that converted into new clients and revenue for the company.
Result
There was increased traffic to the website in addition to a spike in leads for new business (see further details in Key Results).
Our work was so successful that it led to two additional staff members being hired to manage increased workloads and fulfil client work.
“Melanie has played an instrumental part in the success of our business. She is extremely helpful and resourceful, and with impressive marketing knowledge. Since we hired her services we have secured many clients thanks to her hard work. She is also a pleasure to work with and very quick to respond. We couldn't have done it without her.”
Marion Barry | TalentYard Founder