What marketing solution should you choose?
I imagine that you’re juggling too many plates, and there aren’t enough hours in the day to finish your ever-growing to-do list. Things keep getting deprioritised and fall to the bottom of the pile - so where on earth are you meant to find time for marketing?
You know marketing is vital to grow your business, you know you’ve got to do it but where do you start and what exactly do you need to do?
Marketing solutions
You have a few options when it comes to marketing.
Firstly, you could hire someone - but can you really justify a full-time staff member?
Secondly, you could engage an agency - but could you be jumping in too deep, too soon?
Alternatively, you could choose to work with someone like me who’s flexible and easily scales up or down
A lot of energy is required to produce high quality marketing. It takes time to think deeply about your identity as a business, how to engage your customers and where to find them.
A bit about Stellar Marketing
I started Stellar Marketing in 2017 to work with people who were trying to build something exceptional. I didn’t want their limited resources to hold them back from growing a business they knew could thrive with the right support.
To save yourself time, free up some headspace and get back to what you’re best at, if you’re looking for marketing support I can help. You might need to update your website, refresh your messaging or start a social media campaign, whatever it is we can start getting your name out there.
Marketing support for other businesses
Take Marion, for example. She was looking to expand her business and wanted to start a Google Ads campaign. She didn’t have time to do it herself and wasn’t sure how to set it up so we worked together to find the right keywords, adverts and budget. (See more on How I work)
Marion says:
“Melanie has played an instrumental part in the success of our business. She is extremely helpful and resourceful, and with impressive marketing knowledge. Since we hired her services we have secured many clients thanks to her hard work. She is also a pleasure to work with and very quick to respond. We couldn't have done it without her.”
Marketing Tools
When you’re short of time and just need to get something done, the right tool can make all the difference.
Here are a few suggestions for digital tools and software that can help with your marketing.
Digital marketing tools:
Google Keyword Planner (you’ll need Google Ads to get access to this)
Choosing the best marketing solution
You’ve got a business to run and need a solution that removes the worry and effort of doing marketing for you. If you don’t love marketing, save yourself the trouble and get someone else to do it for you.
Steve Jobs said: “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”
You’re running a business to do the work you believe in, so don’t let expected business functions get in the way of doing what you love. Let me use my expertise so you can get back to yours. Your instincts will tell you the best option to choose; it’s about finding the right balance between what you need, the resources you have available and a solid standard.
I don’t just work for my clients to put in the hours, I want the work I do to produce results. A Gallup report revealed that companies with an engaged workforce are 21% more profitable. I’m not bound to clocking in at a certain time or meeting personal performance goals, but I am totally invested in doing work that is valuable to your business.
I’d love to hear how you’re getting on with your current marketing solution. Is it working for you? Is there anything that’s missing? Have you done something recently that you’re really proud of or have you seen something that you think is great? I really want to hear how it’s going for you. Please share this blog and leave me your comments.
